Some of us are less skilled. Ho hum.
For us dullards, some words can come ready made, primed and ready for use; safety catches disabled, you could say. These are labels;
Take Fundamentalist for example. Which is a "strict adherence to any set of basic ideas or principles". It can also mean violent, dangerous, wrong, intolerant, Muslim, evil, foreign and frightening. Fundamentalists want to eat your children, I'm telling you.
Whoever first juxtaposed "Atheist" and "Fundamentalist" knew what they were doing.
Mistrusted x Dangerous = Terrifying.